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From the Associated Press: “Customer gifts shouldn’t be economic casualties”
“Small business owners with cash flow problems might be tempted during yet other difficult holiday season to forgo gifts for clients or customers. Many look at gifts as budget items that just aren’t critical.
There’s another, bigger-picture way to look at business giving. Gifts selected with care convey to customers how important they are, and how much an owner will continue to value their relationship going forward…An owner can splurge on just a few of his or her biggest customers.
Many company owners see holiday gifts as an investment in their companies, one that will continue to pay off as business gets better.” |