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E-Newsletters
May 2009

Friends and Associates,

It is our privilege to bring to you our first e-newsletter. After focusing almost a year on other businesses e-newsletters we finally got our own finished.

We want to send out monthly emails to let you know what the Callan Group is doing including highlighting new clients, showing company comparisons, marketing tips and what we’re doing to stay on top of our industry.

We also LOVE referrals! Receive a $25 gift certificate for every referral given that results in a new client. We hope you and your business are doing well. We look forward to seeing you soon.

Sincerely, Michael & Diane


WHY CHOOSE E-NEWSLETTERS
Bullseye Marketing

It is said that most small businesses operate 85% of their business by word of mouth. Why would anyone waste time doing anything other than supporting the customers/clients that they already have?

ADVERTISING VS. E-NEWSLETTERS
Advertising is great for branding an image, gaining company respect and keeping the business name in the headlines - not for generating repeat revenues. Depending on what type of advertising campaign you choose its usually an uncertain as to who is going to see it, read it, use it and create business from it.

E-newsletters are sent to the customers/clients that have already worked with you!! They give their email address to you, the business owner, saying, yes, we want to know more about your business! This is the next generation of word of mouth! Its BULLSEYE marketing!!


COMPANY COMPARISONS
The Callan Group vs. Constant Contact

Constant Contact is known as one of the leading e-newsletter companies out there today. That being said, that was one of the companies that we reviewed before creating our own web-based software program.

SERVICE
The Callan Group
Constant Contact
Template Creation
YES
NO
Email Upload for the client
YES
NO
Local, personalized service
YES
NO

WELCOME OUR NEWEST CLIENTS
For the month of April  

Daisy Dukes

Jenevieve Perry

SoNapa Wine Company

Michele McCarthy Interiors

Miss Priss Consignment

Oceanariums

Wing House



OUR INDUSTRY
Add to safe sender

With e-newsletters becoming more popular than ever, it is good to know the difference between a safe sender and SPAM. If you sign up for an e-newsletter be sure to look out for that publication in your mailbox within the next month.

Sometimes your security systems send a new email address to your SPAM or junk email box. Check those boxes frequently to ensure the emails you signed up for get to your inbox properly. The key is to add the senders email address into your address book.

 



Contact

Have no time to do your own e-newsletter? Frustrated with what you have already? Contact us for more information: The Callan Group
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